PUBLIC OPINION RESEARCH

Many organizations make critical decisions based on analysis of public opinion. Accurate assessment of public opinion and attitudes is vital for effective decision making. As a recognized leader in this field, our ability to gather information in an efficient and accurate way derives from years of experience and training.

Formerly conducted by our Strategic Marketing Services (SMS) research division, the consumer and public opinion research services provided by Pan Atlantic SMS Group complement our consulting services.

Pan Atlantic SMS Group has a history of conducting highly accurate public opinion research. We create insightful, precise quantitative and qualitative research instruments designed not only to gather opinion data, but also to target underlying
motivations and issues that may impact attitudes, perceptions and behaviors.

Examples of areas in which we conduct opinion research include:

• Public policy surveys

• Non-profit organization issues analysis

• Voter polls

• Political issue polls

• Referendum and bonding issue research support

• Lobbying support research services

• Tracking polls

• Industry association membership surveys

• Jury focus groups

• Municipal, state and national government agency research

Since our foundation, we have conducted highly accurate opinion research for clients in:

• Government agencies

• Environmental and conservation organizations

• Political organizations

• Public policy groups

• Educational foundations and universities

• Healthcare organizations

• Industry associations

• Political candidates

• Legal service organizations

To learn more about how we conduct research, please click here. For examples of sectors in which we have significant experience, please see our clients and markets section or contact us directly for information and client references.

Public Opinion Research Case Study