FOREIGN DIRECT INVESTMENT (FDI)

With the ever accelerating pace of globalization, the flow of Foreign Direct Investment (FDI) between countries has grown exponentially.

Since 1985, Pan Atlantic SMS Group has provided leading economic development and investment agencies in the United States, Europe and Canada, with a unique suite of FDI services that deliver measurable results.

Our investment attraction expertise spans numerous sectors, including information and communications technology (ICT), electronics, telecommunications, biotechnology and life sciences, nanotechnology, precision manufacturing and globally traded services. Clients measure our performance by increased flows of capital, employment creation and technology transfer.

Pan Atlantic SMS Group's principal FDI services include:

• Investment Attraction

Investment prospecting and promotional activities managed on behalf of U.S. and European FDI agencies.

• FDI Training

Training economic development agency FDI representatives on results-based methods for investment development and promotion.

Pan Atlantic SMS Group has developed a highly interactive 3-4 day FDI training program which can be adapted to the unique needs of a specific state, region or country.

• FDI Conference Development and Promotion

We organize interactive forums where prospective investors can learn more about opportunities and business support structures in a specific region or country and make in-market business development connections.

Pan Atlantic SMS Group has conducted many successful projects for FDI agencies based in:

• The United States

• Belgium (Flanders)

• Canada

• Germany
  - Invest in Germany
  - WTSH – Schleswig-Holstein
  - GWZ – Baden-Württemberg
  - GCOE – German Centers of Excellence

• Ireland

• United Kingdom

Our FDI development process is based on classic sales, marketing and strategic planning methods. As with everything we do, strategic market research is at the core of the process. This process consists of four basic stages:

1. Promotional development

We begin by helping our client to develop a unique selling proposition (USP) based on an in-depth understanding of their region and resources. This USP is then refined according to the needs, perspectives and projected timeline of the target investor.

2. Prospecting

Next we develop search criteria for the most attractive and most likely investor candidates. These criteria are typically developed using market segmentation and research of current trends that may support foreign expansion.

3. Selling

Pan Atlantic SMS Group employs numerous methods to build awareness and interest among companies in the target sectors. These include direct mail, prospecting calls, industry networking and conference development. Once prospects who demonstrate a significant interest level have been qualified by Pan Atlantic SMS Group, an on-site visit by our client is scheduled.

4. Investment Coordination

The requirements of targeted investors are tracked and managed by Pan Atlantic SMS Group until the investment is made. Foreign direct investment is a long-term process that requires a high level of support and interaction between Pan Atlantic SMS Group and its client. The time period from first contact to actual investment can vary significantly. A strong working relationship between Pan Atlantic SMS Group and its client is necessary to manage the needs of the investor. Over time, a "pipeline" of opportunities is developed, with prospects at various stages of development.

Our methodical FDI development approach process has yielded significant success for our clients over many years. In fact, we have been selected by numerous organizations to develop training programs and conferences based on our proven approach.

Foreign Direct Investment Case Study 1
Foreign Direct Investment Case Study 2