CONSUMER MARKET RESEARCH

Our clients demand precise, timely and accurate data. In today's market, information alone is not enough. After conducting statistically accurate market research, Pan Atlantic SMS Group assesses the implications of the research product for our clients to help them chart a successful course of action in the market.

We use a variety of quantitative and qualitative methods combined with incisive secondary market research to achieve the objectives of each project. Learn more about our statistical analysis techniques here.

Service Areas

Pan Atlantic SMS Group provides consumer market research services in areas including:

• Image and Branding Awareness Research
• Brand Positioning
• Market Share Research
• Customer Satisfaction Studies
• Advertising Awareness and Effectiveness Studies
• Product and Market Needs Assessment
• Segmentation Analysis
• Feasibility and Opportunity Analysis
• New Product Development Analysis
• Market Penetration and Competitive Analysis
• Demographic and Psychographic profiles
• Concept, Attitude, Awareness and Usage Surveys
• Price Elasticity Studies
• Creative Materials Evaluation
• Jury Focus Groups and Litigation Research
• Human Resources Studies
• Cluster Analysis
• Structural Modeling
• Perceptual Mapping
• Product Testing
• Concept screening and testing
• Behavior Tracking and Monitoring Studies

Whether the goal is to expand, maintain or improve your business, highly accurate market data is vital to the success of every business and organization. Pan Atlantic SMS Group has a demonstrated record of delivering reliable, accurate and actionable research. This dependability has earned us a high level of customer satisfaction and client retention over the past 21 years.

Pan Atlantic SMS Group has worked with a wide range of companies, developing expertise across multiple market sectors. For more information, please see our clients and markets section or contact us directly to brainstorm your research needs at no cost.

Consumer Research Case Study