Methods

Pan Atlantic SMS Group uses a variety of proven quantitative and qualitative research methodologies involving secondary research and primary research techniques and advanced statistical analysis techniques. Much of our client project work utilizes a combination of research methodologies.

Approach

Our step-by-step process for planning research projects to meet your specific needs is outlined in Our Approach.

Information

While much of our project work for clients is completed on a proprietary basis, we also conduct some research on a multi-client cost sharing basis.

The SMS Omnibus Poll is one example of our multi-client project work.